Privacy Policy for Empower Rental Group
At Empower Rental Group, accessible from our website, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that are collected and recorded by Empower Rental Group and how we use it.
General Data Protection Regulation (GDPR)
We are a Data Controller of your information.
Empower Rental Group legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Information we collect and the specific context in which we collect the information:
- You have given Empower Rental Group permission to do so
- Processing your personal information is in Empower Rental Group legitimate interests
- Empower Rental Group needs to comply with the law
Empower Rental Group will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.
Information We Collect
The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.
If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.
When you request a quote for equipment, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number.
How We Use Your Information
We use the information we collect in various ways, including to:
- Provide, operate, and maintain our website
- Improve, personalize, and expand our website
- Understand and analyze how you use our website
- Develop new products, services, features, and functionality
- Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes
- Send you emails
- Find and prevent fraud
Cookies and Web Beacons
Like many other websites, Empower Rental Group utilizes cookies and similar technologies to enhance your experience with our services. Cookies are small data files placed on your device or computer that help us understand how you interact with our website and services. They enable us to:
- Remember your preferences and previous visits to our website.
- Analyze user behavior to improve our services.
- Personalize the content and advertisements you see on our website and on third-party sites.
Web beacons, also known as clear GIFs or pixel tags, are tiny graphics with a unique identifier that function similarly to cookies. They are used to track the online movements of web users or to access cookies. Unlike cookies, which are stored on the user’s computer hard drive, web beacons are embedded invisibly on web pages.
How We Use Cookies and Web Beacons:
- Performance Cookies: These cookies collect information about how visitors use a website, for instance, which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.
- Functionality Cookies: These are used to recognize you when you return to our website. This enables us to personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).
- Advertising Cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
Your Choices Regarding Cookies:
You have the option to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
If you wish to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser. However, please note that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.
For more information on managing cookies, please visit the documentation of your specific browser.
Digital Marketing and Third-Party Cookies:
We also use pixels and tags from third-party digital marketing platforms to improve our advertising efforts and to understand your preferences. These tools help us serve relevant advertisements to you on other platforms based on your visit to our website. We do not share your personal information with these platforms except in accordance with this privacy policy.
Empower Rental Group is committed to respecting your privacy and ensuring that your personal data is protected. If you have any questions about our use of cookies and other tracking technologies, please contact us at our provided contact details.